Networking with Your Jewelry Customers

Hammered brass rings on a ball chain - Rena Klingenberg

I have a jewelry artist friend whose primary customers are women – and here’s how she generates the majority of her jewelry sales: She joined a local businesswomen’s networking group, which meets twice a month. These ladies work together to grow their businesses and help each other make connections. My friend gets lots of leads […]

Who Are Your Intended Jewelry Customers?

Faux turquoise on adjustable leather cord by Rena Klingenberg.

Who are your intended jewelry customers? Some jewelry artists’ first answer to this question is “everybody!” But realistically, people have such widely diverse tastes and preferences that it’s impossible to create jewelry designs “everybody” would like. You’ll experience much greater success if you have one or two main areas of focus that you specialize in, […]

“Is That Not Bad Advertising?”

Is that not bad advertising?

When I first moved to the town where I now live, I asked one of my new friends if there was a health food store in this area. My new friend, who was born and raised here, answered, “There is a health food store – but the lady who owned it died.  Is that not […]

Lego Jewelry

Lego Jewelry by Brick Forge

This Lego jewelry caught my eye at the Brick Magic Festival for Lego fans this weekend: If you’re used to seeing (and stepping on) these colorful little pieces of plastic at your house, I thought you’d get a smile out of these! They were on display at the vendor table of Brick Forge – along […]