It seems like every day we hear about more and more things we “should” be doing to grow our businesses.
We’re supposed to be engaging with people in all kinds of ways. Saying “yes” to everything.
Blogging, Tweeting, Facebooking, publishing newsletters, emailing, and re-listing / updating online storefronts.
Frantically promoting our jewelry all over the place.
But no matter how much of this stuff we do, we always feel like we’re running behind and that we “should” be doing more.
I invite you to step off that crazy train and try a different approach.
This is something that works
very well for me:
- I skip the business-building activities that feel difficult or that I just don’t like to do.
- Instead, I choose to do only the business-building things that come easily to me and are fun for me.
- And I really throw myself into those fun ones, giving them everything I’ve got.
An example of two of my choices here:
Currently I’m not on Facebook. I had an account there briefly a few years ago, but I found that it just didn’t resonate with me then.
Since I wasn’t enjoying it, I closed my account there. (I may experiment with it again someday, though.)
(Update: My Jewelry Making Journal site has a Facebook page now – thanks to Alicia, the JMJ content & social media specialist!)
However, publishing a newsletter is something I LOVE to do, and it comes easily to me.
I’ve been publishing my newsletter, Jewelry Business Success News, regularly since March 2004.
Every issue is a joy for me to create, and I completely throw myself into it, giving it everything I’ve got.
By focusing on just a few of the business activities I love to do, it’s all fun and exciting – and everything grows.
But when I try to do everything I “should” be doing, I feel overwhelmed and tired – and I don’t do any of it very well.
(In fact, I wind up procrastinating – and then feeling guilty for not doing the things I dislike!)
So how about you?
I encourage you to try cutting out the business-building activities you find difficult or un-fun.
Instead, try focusing on just a few of the business-building activities that feel easy, and that you really enjoy – and totally throw yourself into them with all your heart.
I bet you’ll be amazed at the difference in your results – and in how you feel about the “business” side of your jewelry business!
What business-building activities do you dislike doing?
And which fun ones would you enjoy doing with all your heart?